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Negotiate effectively and fairly to make 1000s more than they would otherwise
Be confident in starting and finishing a negotiation
Use smart tactics to increase their bargaining power
Develop mental and emotional strength to keep pushing until they get a great price
Use negotiating skills in both personal and professional situations
Bargain over everything from huge corporate deals, to flea market haggles
Combat common techniques to ensure their profit isn't diminished without them noticing
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Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Measure marketing performance through analytics and present insights
Attract and engage customers through digital marketing channels like search and email
Build e-commerce stores, analyze online performance, and grow customer loyalty
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From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
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Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
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