Empower Your Skills: Google’s Digital Marketing Training

Last Update August 30, 2023
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About This Course

Empower Your Skills: Google’s Digital Marketing Training

Master online strategies with Google’s Digital Marketing Training. Elevate your skills today. 

Google Digital Marketing Training offers a comprehensive platform to learn and master various aspects of online
Whether you’re a beginner seeking to understand the fundamentals or a seasoned professional aiming to stay updated with the latest strategies, this training covers a wide spectrum of topics. It covers essential topics such as
Search engine optimization (SEO)
SEO aims to rank a website higher in organic search results. This increased visibility translates into more targeted organic traffic, helping businesses reach their target audience effectively. A well-executed SEO strategy not only improves a website’s search engine ranking but also contributes to a better user experience and credibility, making it a cornerstone of successful online marketing efforts.
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a targeted online marketing approach where advertisers pay a fee each time their ad is clicked. It’s a quick way to feature prominently on search engines and websites, driving immediate traffic. Strategic keyword selection and ad placement ensure ads reach a relevant audience. PPC offers measurable results and control over budgets, making it a powerful tool for businesses to boost visibility and achieve specific marketing goals.
Social media marketing harnesses platforms like Facebook, Instagram, and Twitter to connect and engage with the target audience. Through compelling content, ads, and interactions, businesses can build brand awareness, drive website traffic, and foster customer loyalty. The real-time nature of social media allows for direct communication, market insights, and adaptable strategies, making it an indispensable tool in the modern marketing landscape.
Content strategy
Crafting a robust content strategy involves planning, creating, and distributing valuable content to resonate with your audience. This builds brand authority, enhances SEO, and drives customer engagement, ultimately fostering business growth.
Email marketing

Email marketing is a targeted approach, delivering personalized content and promotions directly to users’ inboxes. It’s a powerful tool to nurture leads, build customer relationships, and drive conversions. With automation, segmentation, and analytics, businesses can optimize campaigns for maximum impact.

Influencer marketing

Influencer marketing leverages individuals with significant online followings to promote products or services. Their authenticity and reach help brands tap into engaged audiences, build credibility, and drive conversions effectively. It’s a strategic way to connect with consumers in a relatable manner, enhancing brand visibility and market penetration.

Mobile marketing

Mobile marketing targets users on smartphones and tablets through SMS, apps, social media, and mobile-optimized websites. With the growing mobile user base, this strategy ensures broader reach and personalized engagement. It leverages location-based targeting and instant notifications, creating opportunities for businesses to connect with consumers in real time, driving brand awareness and sales.

When choosing a Goggle’s Digital Marketing Training, make sure to consider the course content, the instructor’s credentials and experience, and any reviews or ratings from previous students. It’s also a good idea to consider whether the course Goggle’s Digital Marketing Training  includes hands-on exercises or assignments, as these can help you apply what you’ve learned to real-world situations.

Learning Objectives

Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Measure marketing performance through analytics and present insights
Attract and engage customers through digital marketing channels like search and email
Build e-commerce stores, analyze online performance, and grow customer loyalty


27 Lessons20h

Introduction to Course

About Digital Marketing & Ecommerce00:00:00

Google AdWords

SEO “Search Engine Optimization”

Google Analytics

Google PPC

Google Business

Google Trends

Bonus Tools