About This Course
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
Learning Objectives
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Material Includes
- Videos
- Booklets
Requirements
- XL Stat
- Excel Add-on
Target Audience
- Students
- Business Owners
Curriculum
21 Lessons18h 45m
Introduction to Digital Marketing
Overview of Digital Marketing
Key Marketing Channels: SEO, Social Media, Email, Content Marketing, and Paid Ads
Understanding Buyer Personas and Market Segmentation
SEO (Search Engine Optimization) On-Page
Off-Page SEO (Backlinks)
Social Media Marketing
Paid Advertising Strategies
Email Marketing Essentials
Analytics and Conversion Tracking
Your Instructors
₨25,000.00₨30,000.00
Material Includes
- Videos
- Booklets
