Certificate Digital Marketing & Ecommerce

Course Outline

Week 1-2: Introduction to Digital Marketing

1. What is Digital Marketing?

   • Overview and scope in modern business.
   • Career opportunities for students and businesses.

2. Core Concepts of Digital Marketing

   • SEO, SEM, SMM, and Content Marketing.
   • Role of Analytics in decision-making.

3. Understanding E-commerce Basics

   • What is E-commerce?
   • Types of E-commerce models (B2B, B2C, C2C).
   • Overview of popular platforms (Shopify, WooCommerce, Magento).

Week 3-4: Building an E-commerce Platform

1. Setting up an Online Store

   • Domain and hosting selection.
   • Choosing the right E-commerce platform.

2. Product Listing and Catalog Management

   • Effective product descriptions and imagery.
   • Inventory management tips.

3. User Experience and Website Optimization

   • Importance of responsive design.
   • Speed optimization for better conversions.

Week 5-6: Driving Traffic and Sales

1. SEO for E-commerce

   • Keyword research and on-page SEO.
   • Link building strategies for E-commerce.

2. Social Media Marketing

   • Creating a social media content calendar.
   • Paid advertising strategies on Facebook, Instagram, and TikTok.

3. Email Marketing and Retargeting

   • Building email lists and campaigns.
   • Using retargeting ads to boost sales.

Week 7-8: Advanced Strategies and Tools

1. Google Analytics and Performance Tracking

   • Setting up analytics tools.
   • Interpreting reports for actionable insights.

2. Understanding Payment Gateways

   • Integrating secure payment methods.
   • Handling refunds and customer queries.

3. Scaling and Automation

   • Using tools like Zapier and CRM systems.
   • Outsourcing tasks effectively.

4. Case Studies & Real-world Examples

   • Analysis of successful Digital Marketing and E-commerce campaigns.
   • Group project: Create a mock E-commerce store and marketing strategy.

Course Features

• Practical Assignments: Hands-on practice after every module.
• Expert Guest Lectures: Insights from industry professionals.
• Resources: Templates, guides, and tools provided to participants.
• Certificate of Completion: For students and business owners who complete the course successfully.