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Certified Digital Marketing Expert with AI
AI in Data Analysis
Certified Digital Marketing Expert with AI
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Module 1: Introduction to Digital Marketing
Overview of Digital Marketing
Reading
Importance in today’s business landscape
Reading
Traditional vs. Digital Marketing
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Core components: SEO, SEM, Social Media, Email, and Content Marketing
Reading
Fundamentals of AI in Marketing
Reading
AI evolution and its role in marketing
Reading
Benefits of AI-powered strategies
Reading
Module 2: AI-Powered Search Engine Optimization (SEO)
Understanding SEO
Reading
On-page and Off-page SEO fundamentals
Reading
Keyword research and optimization tools
Reading
AI in SEO
Reading
AI-driven keyword research tools
Reading
Content optimization with AI
Reading
Module 3: Social Media Marketing with AI
Social Media Strategy Development
Reading
Platform-specific strategies (Facebook, Instagram, LinkedIn, Twitter)
Reading
Creating engaging content for different platforms
Reading
AI-Powered Social Media Tools
Reading
Scheduling and automation tools
Reading
Social listening and analytics with AI
Reading
Module 4: AI in Content Marketing
Essentials of Content Marketing
Reading
Types of content: blogs, videos, infographics, etc.
Reading
Content creation strategies for engagement
Reading
AI Tools for Content Creation
Reading
AI-based content generators (ChatGPT, Jasper, Leaonardo, Ideogram etc.)
Reading
Personalization and optimization
Reading
Module 5: AI in Email and Marketing Automation
Basics of Email Marketing
Reading
Building email lists
Reading
Designing effective email campaigns
Reading
AI-Driven Email Campaigns
Reading
Tools for personalization and segmentation
Reading
A/B testing and performance analysis
Reading
Module 6: Paid Advertising and AI
Understanding Paid Advertising
Reading
Google Ads, Facebook Ads, LinkedIn Ads
Reading
Campaign setup and performance metrics
Reading
AI in Paid Advertising
Reading
Tools for bid optimization and audience targeting
Reading
AI-powered ad creatives and copywriting
Reading
Module 7: Data Analytics and AI-Driven Insights
Basics of Digital Marketing Analytics
Reading
Understanding metrics and KPIs
Reading
Tools for tracking performance (Google Analytics, etc.)
Reading
AI in Data Analysis
Reading
Predictive analytics and customer behavior insights
Reading
Using AI to refine marketing strategies
Reading
Module 8: Future of Digital Marketing with AI
Emerging Trends in Digital Marketing
Reading
Voice search, virtual reality, and AI chatbots
Reading
Blockchain and its potential in marketing
Reading
Capstone Project Presentation
Reading
Students present AI-driven marketing strategies
Reading
Peer review and feedback
Reading
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