Social Media Marketing

Last Update September 15, 2022
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About This Course

Social Media Marketing

Social Media Marketing Course in Pakistan is advancing significantly. Today, all businesses and organizations, whether big or small, have social media presence in order to connect directly to their clients or users. Bigger brands make use of social media to pass on their solid presence and well-established client relationship. Huge brands like IBM, Dell, and Burger King have utilized this platform to a more noteworthy degree. They use Twitter and other social platforms to voice their strategies and take consumer feedback directly.

Another advantage of this kind of marketing is its cost-viability and convenience. It is the kind of advertising in which online networking sites and applications, for example, LinkedIn, Facebook, Pinterest, Instagram, Twitter, and so forth are utilized for posting promotions, connecting with clients, and getting direct feedback, comments, and queries from them. This procedure is a low-budget substitution for push advertising and has ended up being beneficial to the point that many organizations have turned to SMM-Social Media Marketing altogether as their only source of marketing.

The topmost benefit of SMM

  • Brand Awareness @ min budget
  • Increase in traffic of your website
  • Improve website ranking
  • Generating quality leads
  • Increase networking and customer base

A Strategic Perspective on Social Media Marketing

Introduction to social media and how it has altered the consumer decision-making process and communications paradigm. Describe the role of social media in marketing strategy and assess the tradeoffs in using social media relative to traditional communication methods. Learn how to set social media marketing objectives that are linked to business objectives. Overview of most popular Social Media Marketing Networks (Facebook, Linked In, Twitter, Instagram, YouTube).

Learning Objectives

Student and Business Owners

Material Includes

  • Video

Target Audience

  • Students
  • Business Owners


23 Lessons15h

Course Introduction


Social Media Strategy