Google Digital Marketing Training

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Last Update October 24, 2022
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About This Course

Google Digital Marketing Training

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree is required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months²

Check out all Google Career Certificates here.

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

Learning Objectives

Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Measure marketing performance through analytics and present insights
Attract and engage customers through digital marketing channels like search and email
Build e-commerce stores, analyze online performance, and grow customer loyalty

Curriculum

27 Lessons20h

Introduction to Course

About Digital Marketing & Ecommerce00:00:00

Google AdWords

SEO “Search Engine Optimization”

Google Analytics

Google PPC

Google Business

Google Trends

Bonus Tools

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