Google Digital Marketing Training

Last Update February 17, 2023
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About This Course

Google Digital Marketing Training

There are many digital marketing courses available online, and the best one for you will depend on your current level of knowledge and experience, as well as your specific goals and interests. Here are a few popular options to consider:

Digital marketing services refer to the range of online marketing services that businesses can use to promote their products, services, or brand using digital technologies such as the internet, social media, search engines, mobile devices, and other digital channels. Some of the most common digital marketing services include:

Google Digital Marketing Course: This free course from Google covers a wide range of digital marketing topics, including search engine optimization, search engine marketing, social media marketing, video marketing, and analytics.

Search engine optimization (SEO): A process of optimizing your website’s content to rank higher in search engine results pages (SERPs) for relevant keywords.

  • Pay-per-click (PPC) advertising: A form of online advertising where advertisers pay each time a user clicks on one of their ads. Common platforms include Google Ads and Facebook Ads.
  • Social media marketing: A strategy of promoting your brand, products, or services on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Content marketing: A technique of creating valuable and relevant content to attract and engage your target audience. Examples include blog posts, videos, infographics, and ebooks.
  • Email marketing: A way to reach and engage your customers through email campaigns, newsletters, and automated email sequences.
  • Influencer marketing: A tactic of partnering with social media influencers to promote your products or services to their followers.
  • Mobile marketing: A strategy of promoting your brand, products, or services through mobile devices such as smartphones and tablets.
  • Video marketing: A technique of using videos to promote your brand or products on video-sharing platforms like YouTube.

These are just some examples of digital marketing services that businesses can use to reach and engage their target audience online.

When choosing a digital marketing course, make sure to consider the course content, the instructor’s credentials and experience, and any reviews or ratings from previous students. It’s also a good idea to consider whether the course includes hands-on exercises or assignments, as these can help you apply what you’ve learned to real-world situations.

Learning Objectives

Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Measure marketing performance through analytics and present insights
Attract and engage customers through digital marketing channels like search and email
Build e-commerce stores, analyze online performance, and grow customer loyalty


27 Lessons20h

Introduction to Course

About Digital Marketing & Ecommerce00:00:00

Google AdWords

SEO “Search Engine Optimization”

Google Analytics

Google PPC

Google Business

Google Trends

Bonus Tools

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