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Motion graphics, animation, animated content, moving illustrations and the list of various terminologies goes on. All these terminologies are used for the most innovative and modern way of conveying information to the targeted audience and potential prospects. In modern-day’s content-saturated world, where written content is losing its appeal, integrating graphic content is one of the latest and probably the most innovative approaches for making online content better and more attention-capturing.
The term motion graphics was coined almost 20 years ago when the world was first introduced to moving and flashy graphics. However, the reality of today sees it in a completely different perspective. Motion graphics is no longer restricted to the creation of animation; rather in this modernized world motion graphics is a worldwide phenomenon and content technique used in all forms and categories of online content. If implemented appropriately, motion graphics can augment the ease of communication of the message and content.
In this internet-driven world, where ever you go you are bound to encounter some motion graphics content everywhere. Be it an animated explainer video on a marketing blog or a viral cat video on social media platforms. From hand-drawn flipbooks to celluloid animation, motion graphics have gone through loads of changes and some evolutionary shifts. Whether it’s about inducing a touch of reality to the dull economics stats or showcasing creativity through online logo maker tools to make own logos for free, motion graphics is one of the widely-practiced technique for making high-quality and eye-catchy content.
Last year was all about discoveries and fresh starts whereas 2019 is all about innovations. Most of the trends from last year became mainstream, so this year we are assembling a great collection of some of the biggest and the born-to-rule trends of the motion graphics industry. Despite all the changes and shifts in the design industry, certain techniques and trends never fail to lose their appeal and significance in motion design. From the everlasting oldies to some latest discoveries, here is a list of all the trends that will be ruling the design industry this year:
From television advertisements to website content, movable and animated type of content is a great visual tool. One obvious reason behind the increased popularity of movable content type is its attention-grabbing characteristic. Kinetic typography uses simple animation to create words that move and shift across the screen.
By leveraging the aspects of this typographic technique, the animator can manipulate letters in several ways. From letter expansion and shrinking to wriggling and taking off, kinetic typography pull off all types of letter and design manipulation.
Another great addition in the typographic theme is breaking down of text. The concept might not be a new one, but the way it is implemented on typographic elements takes the whole content to a different level. It all about playing around with the words—they can either be deconstructed to spread across the whole screen, or they can appear one by one positioned at alternative levels. The broken text adds poetic touch and value to your content while making it easy to understand and visually appealing.
One of the oldest techniques in the book, and this trend never actually left the design industry. Where modern approach has influenced every walk of life, the modern-day graphics designers are still using seamless transitions with a sleek addition of contemporary touch as this practice will never get old. A seamless transition is all about integrating fluidity in the content. The lack of cuts between scenes and the smooth morphing of one scene into another makes the seamless transition an everlasting trend of the industry
Lines are one of the most underrated design elements. Regardless of their simplicity, lines can be used for a wide array of purposes. From pointing out directions to defining the outlines of shapes and creating segregation between different elements, the potentials of a humble are still unexplored and untapped. However, with a change in time, the usage of thin line sin motion graphics is gradually becoming a common practice. Whether you want to give a vector touch or introduce a freestyle feel to the content, a simple line is enough to give a playful yet interesting look to your graphic content.
Clean, crisp and concise—these three C’s are the fundamentals of the graphics design industry. However, adding an element of aesthetic to liven up your content is what breathes life to your dull content. That’s when grain comes into the play– a motion graphics technique that not only adds visual appeal to your content but also makes your subtle content powerful. Whether it’s about transforming 2D figures into textured ones with a slight sense of depth or you want to visualize noise– the proper use of grain can do just the job.
Just as grain adds a little texture to your content, liquid motion adds an organic feel to your content. From splashes of vibrant colors to the transformation of one shape into visual relishes, liquid motion makes your content flow across the screen in a seamless manner. Liquid motion is all about introducing a sense of movement while enhancing your content with a slightly dramatic touch. Whether you want theatrical morphing one shape into another or you want to induce a celebratory mood to your content, liquid motion is all about making the content more appealing and keeping the views engaged.
Amalgamation of 2D and 3D
Now that technology has advanced to a greater extent, integrating 2D style with contemporary 3D techniques is one of the innovative ways of using motion graphics in your content. A slight touch of nostalgia coupled with depth and volume is what makes this technique a trend of 2019. Whether you want to introduce an element of surprise or you want to play around with the camera angles and movements, this combo of 2D with 3D is the ideal option for giving a nostalgic yet contemporary touch to your content.
Surrealism is all about how a designer integrates the touch of reality into something as unreal as animation. Probably one of the most modern approaches to designing, this style illustrates the relation of virtual world element and crisp visuals. Surrealism is all about defying the reality while stretching the boundaries of materials and creating eye-catchy imagery and effects.
Motion graphics trends will continue to evolve, the key to mastering the motion graphics techniques is to stay updated on the advanced tools and applications. Fill your animated visual content with all the relevant and important information, leverage your creativity and breathe life to your visual ideation with motion graphics.